Countywide Transit Market Assessment

Project Overview

The Countywide Transit Market Assessment (CTMA) will evaluate how fixed route transit service in Marin County is currently provided relative to the existing transit markets, forecast how these markets may shift or change in the future, and identify recommendations to restructure or improve transit services to better serve Marin residents. The primary tool used in this assessment will be a comprehensive onboard survey, as well as 2010 US Census data and ridecheck data collected over the last three years.

This study will primarily focus on identifying existing markets for fixed route services and strategies to better serve these markets. Overall, the assessment will better inform future service improvements and allow Marin Transit to proactively target appropriate transit user groups with services that more effectively meet their needs.

This study is funded through a Caltrans planning grant (FTA Section 5304).

Project Timeline